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ViaComCBS is launching an NFT marketplace

The NFT space has been getting a lot of attention in recent months, and more media companies are now entering the market

Leading media company ViaComCBS is the latest to enter the non-fungible token (NFT) space as the sector continues to attract some of the biggest players in the entertainment sector. The company is looking to explore the growing NFT space and has partnered with RECUR, the NFT firm backed by billionaire hedge funder Steve Cohen.

According to the announcement, the two companies will work together to create a platform that will allow users to trade NFTs tied to ViaComCBS’s brands and franchises. The partnership has sparked a lot of interest within the crypto space as it could possibly lead to the creation of NFTs for popular characters such as SpongeBob.

Starting next year, RECUR will be tasked with developing NFTs for some of ViaComCBS’s brands, including Paramount Pictures, CBS, MTV, Showtime, Nickelodeon and Comedy Central. RECUR hasn’t provided in-depth details of the upcoming project. However, it stated that it would build a marketplace that would allow fans to buy,

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