Visa to support digital artists via an NFT programme

The NFT space has attracted numerous digital artists over the past few months, but more are expected to join in the coming months and years

Payment giant Visa has intensified its efforts to attract more digital artists to the non-fungible token (NFT) space. The company wants to support more digital artists to launch NFTs and help grow the emerging market faster.

The financial services giant said it has partnered with Micah Johnson to launch a programme that supports digital artists who want to use non-fungible tokens to sell their work. Micah Johnson is an ex-Major League Baseball player turned NFT artist.

Johnson stated that “NFTs unlocked an opportunity for me to build a community of people interested in supporting my work — in a way that goes way beyond simply liking or sharing. With guidance from the early crypto community, I’ve been able to build a small business around my crypto-native character, Aku, which can grow into a global media company rooted in driving value back to that same community that evangelized my work.”

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Visa and Johnson will work together to help digital artists

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